StarHub “Home Zone” Fem-to-Cell Implementation


StarHub launches ‘Home Zone’, the world’s first commercially-available 3G femtocell service. 3G femtocell is a portable cellular access device that connects a user’s 3G mobile phone directly to a MaxOnline-enabled router in the home so that users can make voice and video calls and send SMS over StarHub’s cable network from their mobile phones.

StarHub is making all local outgoing voice, video calls and SMS free for customers using the ‘Home Zone’ service, ensuring that users, who make frequent mobile calls and SMS from home, can enjoy significant cost-savings on their mobile phone bills.

While services such as Voice-over-IP (VoIP) have been available for some years, these are restricted to VoIP-enabled mobile phones. The beauty of the 3G femtocell technology is that all 3G-enabled phones are supported and customers do not need to purchase special handsets to take advantage of it



The implementations of femtocells provide significant benefits that help operators considering the investment. The most common benefits result in:

  • Off-loading macro radio network facilities
  • Improving coverage locally in a cost-effective manner
  • Implementing home-zone services to increase revenue

In telecommunications, a femtocell—originally known as an Access Point Base Station—is a small cellular base station, typically designed for use in residential or small business environments. It connects to the service provider’s network via broadband (such as DSL or cable); current designs typically support 2 to 5 mobile phones in a residential setting. A femtocell allows service providers to extend service coverage indoors, especially where access would otherwise be limited or unavailable.

Since femtocells will operate in the residential space and users may move between an indoor and outdoor environment, a handover mechanism between the macro network and the femtocell is required. The capacity of such cells must be adequate to address a typical family use model supporting two to four simultaneous voice calls. Femtocells also must handle data. Typically, broadband technologies supply more throughput as compared to current or evolving 2G/3G standards, i.e., EDGE or HSPA resulting in no network bottlenecks. For 2G femtocells, mobile broadband data, such as that from a PC/laptop, can be handled from a widely deployed WLAN interface. Femtocells allow operators to offer innovative pricing plans to consumers at reduced or flat rates competitive with fixed line plans.

For a mobile operator, the attractions of a femtocell are improvements to both coverage and capacity, especially indoors. There may also be opportunity for new services and reduced cost. The cellular operator also benefits from the improved capacity and coverage but also can reduce both capital expenditure and operating expense.

Femtocells are an alternative way to deliver the benefits of Fixed Mobile Convergence. The distinction is that most FMC architectures require a new (dual-mode) handset which works with existing home/enterprise Wi-Fi access points, while a femtocell-based deployment will work with existing handsets but requires installation of a new access point.

A number of companies were independently investigating femtocells (although mostly using other terms such as "residential base station" or "3G access point").

By early 2007, the idea had become mainstream, with a number of major companies publicly demonstrating systems at the cellular industry 3GSM conference in February, and operators announcing trials.


Sample Business Model (courtesy of CableFax)

A successful business model considers revenue impact, cost savings and cost-related aspects of a femtocell rollout. (See Figure) In this case, take a look at a deployment over a five-year operational period. During this time, the price points drop, and upgrade enticements such as handset subsidies become available to increase subscription rates and spur mass consumer adoption.

FemtoCell business model




  1. Pingback: دانلود فیلم

  2. Pingback: how to make eggless cookie dough

  3. Pingback: Continued

  4. Pingback: Your Domain Name

  5. Pingback: Fashion advice

  6. Pingback: Personal Styling Service

  7. Pingback: Continental Automotive Tips

  8. Pingback: Find Out More

  9. Pingback: dress body chain

  10. Pingback: Public Education Resources

  11. Pingback: porno

  12. Pingback: Home Improvement Tips

  13. Pingback: Novelty Techpoint

  14. Pingback: Small Business Ideas

  15. Pingback: Botanique at bartley

  16. Pingback: porn

  17. Pingback: Clothing Design Expert Tips

  18. Pingback: Home & Property

  19. Pingback: porn

  20. Pingback: Check This Out

  21. Pingback: diversity wealth management

  22. Pingback: Entrepreneuer Best Advice

  23. Pingback: Tre Residences

  24. Pingback: Business Spotlight Online

  25. Pingback: consultor seo

  26. Pingback: boss matka

  27. Pingback: Tamarindo Beach and Ocean Estates

  28. Pingback: Business and Careers Resource

  29. Pingback: for business

  30. Pingback: masaj

  31. Pingback: skidrow

  32. Pingback: avanti communications

  33. Pingback: beauty blog malaysia

  34. Pingback: Business and Careers Resource

  35. Pingback: fashion blog jobs nyc

  36. Pingback: iphone 5 zbita szybka

  37. Pingback: School Of Technology

  38. Pingback: szybka iphone 4

  39. Pingback: amazing tips how to grow taller while sleeping

  40. Pingback: how to grow taller naturally height increase

  41. Pingback: polecam

  42. Pingback: seo katalog

  43. Pingback: click here

  44. Pingback: Sex Shop

  45. Pingback: zynga poker chips for sale

  46. Pingback: 562270-3382

  47. Pingback: click here for more

  48. Pingback: buy zynga chips online paypal

  49. Pingback: Informations Technology Management

  50. Pingback: Full Article

Leave a Comment

Your email address will not be published. Required fields are marked *